[Case Study] Product Descriptions for an Automotive Retailer

How GPO’s Amplify Content created thousands of unique OEM parts product descriptions for a multinational automobile parts manufacturer.

A major vehicle parts manufacturer headquartered in Franklin, TN, did not have product descriptions for their catalog of 2,000+ OEM parts. They needed a way to quickly and efficiently create quality, unique product descriptions for their parts, each of which may fit multiple models and years. These descriptions needed to be unique for posting across multiple brands and hundreds of dealer sites.